I have a bit of a love/hate relationships with the 21st century because everyone has a powerful tool in their pocket that enables them to take and edit pretty good quality photos. The problem is that there are times when ‘pretty good’ isn’t good enough.
I work with architects, interior designers, and builders who need images that present them as the experts that they are. In fact it breaks my heart to see professional people wasting the opportunity to deeply resonate with their target audience by using images that don’t represent their brand perfectly.
There is a particular art to highlighting a physical structure’s design features as they play out in their environmental settings. The elements that I have at my disposal to make sure that I get it right are –
- The use of colour.
- The choice of angles.
- The decision to highlight textures and other features, or not.
- The use of lighting.
- Post production techniques.
- And more.
It is important that you don’t compromise your brand with inconsistency in relation to the quality and style of the images that you use to market your business. A professional photographer who specializes in architecture can keep you on the straight and narrow.
If your goal is to use images in your messaging to build your business, I recommend that consult an expert in your field to ensure that you don’t unwittingly damage your brand.
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