Models took their final walk during the Ginger & Smart show during Afterpay Australian Fashion Week 2021 Resort ’22 Collections at Carriageworks on June 1, 2021 in Sydney, Australia. (Photo by Cesar Ocampo/Ocampo Studio)
Ginger&Smart set their debut runway show at Afterpay Australian Fashion Week 2021
Ginger & Smart is a Australian fashion brand founded in 2002 by the Sydney-based sisters, Alexandra and Genevieve Smart, in which they combined their talents to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every possibility for a successful and exciting fashion venture. GINGER & SMART designs for spirited women whose unique style is an expression of their individuality. A sense of confidence and discovery underpins the luxury and contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman.
Australian fashion label Ginger & Smart debuted their Resort 2022 collection at Afterpay Australian Fashion Week. Defined by the brand’s trademark graceful and silhouettes, pretty and cheerful prints, and diverse selection of colour schemes and hues, the runway show was said to be lovely and colorful.
The show called Luminesce, and it was aesthetically pleasing with its scheme of sorbet shades showcased on the runway.
Models posed during the Ginger & Smart show during Afterpay Australian Fashion Week 2021 Resort ’22 Collections at Carriageworks on June 1, 2021 in Sydney, Australia. (Photo by Cesar Ocampo/Ocampo Studio)
The garments are soft and fluffy ruffles, layered gowns gathered with bulky balloon skirts and silky separates, all in a soothing shade of vanilla, sherbet, rose, and mint. The print appeared like a watercolours with pastel hues, completed in high-necked halter frocks and oversized bows.
Models walk during the Ginger & Smart show during Afterpay Australian Fashion Week 2021 Resort ’22 Collections at Carriageworks on June 1, 2021 in Sydney, Australia. (Photo by Cesar Ocampo/Ocampo Studio)
Sister duo Alexandra and Genevieve Smart displayed the “transformative power of fashion,” and the dresses were designed with enthusiasm and expectation, the theme’s reapperance at this year’s AAFW.
Designers Alexandra Smart and Genevieve Smart thank the audience following the Ginger & Smart show during Afterpay Australian Fashion Week 2021 Resort ’22 Collections at Carriageworks on June 01, 2021 in Sydney, Australia. (Photo by Cesar Ocampo/Ocampo Studio)
Some dresses are attractive if you take a look at them, and then there are some that are engaging to wear. But for resort 2022, Ginger & Smart burnt that bridge with the collection of exclusively-made pieces for and designed by women.
Models took their final walk during the Ginger & Smart show during Afterpay Australian Fashion Week 2021 Resort ’22 Collections at Carriageworks on June 1, 2021 in Sydney, Australia. (Photo by Cesar Ocampo/Ocampo Studio)
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