{"id":396,"date":"2020-11-29T15:55:32","date_gmt":"2020-11-29T15:55:32","guid":{"rendered":"https:\/\/ocampo.com.au\/?page_id=396"},"modified":"2022-04-27T01:57:32","modified_gmt":"2022-04-26T15:57:32","slug":"personal-branding-neatly-awesome","status":"publish","type":"page","link":"https:\/\/www.ocampo.com.au\/personal-branding-neatly-awesome\/","title":{"rendered":"Personal-branding-Neatly-Awesome"},"content":{"rendered":"
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Brand Photography<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
After Pilar started her business, she realised the need for professional photos of what she does best.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Cesar Ocampo [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Personal Brand Photography [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/home-office-02-PBP_NA.jpg” title_text=”home-office-02-PBP_NA” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/home-office-03-3-PBP_NA.jpg” title_text=”home-office-03-3-PBP_NA” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”bottom” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/home-office-04-2-PBP_NA.jpg” title_text=”home-office-04-2-PBP_NA” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/home-office-05-4-PBP_NA.jpg” title_text=”home-office-05-4-PBP_NA” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}” width=”100%”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n Pilar Llorente<\/strong><\/em> is a professional organiser and decluttering specialist who helps her clients to reorganise their homes. <\/span>After Pilar started her business, she realised the need for professional photos of what she does best. We partnered to showcase the type of services she offers to her clients.<\/span><\/p>\n <\/span><\/p>\n Pilar\u2019s professional organising business was taking off and she wanted to keep growing her client base. As I do with all of my clients, I took a look at her website and identified the need for a cohesive and authentic set of images to reflect Pilar\u2019s services.<\/span><\/p>\n <\/span><\/p>\n I met Pilar for a planning session and we worked together to create a scenario that showcased Pilar\u2019s decluttering and organising skills. <\/span>In her personal branding photo session, we captured lifestyle brand photos that can be used on her website, on social media, and for marketing campaigns. <\/span>Her social channels now show exactly what types of services are offered and present a consistent brand and story.<\/span><\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n A time- and issue-bounded dilemma that would be difficult for even smart and seasoned professionals<\/strong><\/span><\/p>\n After Pilar started her business she realised the need for professional photos of what she does best. She needs to show the World her professional services. Difficult to be recognise without a branding image.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n Pilar Lorente is new in the market place, her target a female housewives who needs a home organiser in their home. Sometimes is misinterpretation to Pilar’s services, therefore, a clear video of what she does and how she does is the begining of this case study.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Her professional organising business was taking off, quite quickly from what I could tell. She wanted to keep growing and sustaining the steady stream of clients.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n It all started when Pilar and her sister shared rooms and fought about who was \u201cthe organised one.\u201d Many years had passed by before she realised that the problem wasn\u2019t her sister but it was her possessions and how she didn\u2019t treasure them enough.\u00a0<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.3″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Successful smart entrepreneur who found a problem in the market and solve with her services, Taking advantage of\u00a0gathering together all of one’s belongings, one category at a time, and then keeping only those things that “spark joy”<\/span> .<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.16″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”200px|10%||10%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Kondo advises to start the process of tidying up by “quickly and completely” discarding whatever it is in the house that doesn’t spark joy. She advises to do this by category of items and not their location in the house. For example, all the clothes in the house should be piled up first, assessed for\u00a0tokimeku<\/i>, and discarded if not needed, followed by other categories such as books, papers, miscellany, and mementos\u00a0\u00a0Another crucial aspect of the KonMari method is to find a designated place for each item in the house and making sure it stays there<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/home-office-07-PBP_-NA.png” title_text=”home-office-07-PBP_-NA” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f7f7f7 44%|#ffffff 44%” background_color_gradient_start=”#f7f7f7″ background_color_gradient_start_position=”44%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ocampo.com.au\/wp-content\/uploads\/2020\/11\/ipad-687×1024-PBP_NA.png” title_text=”ipad-687×1024-PBP_NA” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.3″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\nTeam<\/h4>\n
Pilar Llorente
<\/span>Videographer<\/p>\nCategories<\/h4>\n
Branding<\/span><\/p>\nCreative Process<\/h2>\n
Let me tell you about Neatly Awesome!\u00a0<\/strong><\/h3>\n
Issue and concepts<\/h4>\n
Important Data<\/h4>\n
The backstory<\/strong><\/h4>\n
Scenery<\/strong><\/h4>\n
KonMari method<\/span><\/h2>\n
User Experience Research<\/h4>\n